About Me

I am a multi-platform creative director experienced in leading both interactive and mainline agencies to growth, awards and creative innovation. My unique experience allows me to bridge the gap between brand strategy and engagement–driven digital strategy. I have directed the creative departments of three agencies with a strong belief in collaboration, mentorship and winning.

Dreamworks / HP

Ska-doosh! This immersive microsite was designed to engage users with Kung Fu Panda characters and featured HP printing activities and product bundles. Web video featuring Cee-Lo’s Kung Fu Fighting music video, movie trailers, and exclusive “Panda Dance” instruction videos encouraged many viewers to spend extended periods of time on hp.com. The featured Kung Fu Panda computer bundles and unique printing activities boosted sales of laptops, desktops and printers during the key opening week promotional period. Visit Website | View Work 2 3 2 3

True Value

True Value store employees are do-it-yourselfers just like their customers. They’ve been there and done that. This expansive integrated campaign made the like-minded connection with consumers at every touchpoint. A national print campaign, supported by a micro site, tv, radio, promotion and web media increased same store sales by double digits in key markets after campaign launch. The positioning line, “Start Right. Start here.” has solid traction with co-op members and is in its fourth year as battle cry for the brand and the company. Visit Micro Site | View Work>

Sennheiser

This fully integrated campaign utilized a multi-media approach to convert “budding audiophiles” to this previously unknown, technically superior headphone. A micro site with brand music videos, company tours and cool audiophile avatars brought the brand to life for new users. Print, posters, direct mail and robust Pointroll units supported the brand’s message of providing a true sound experience. As a result, Sennheiser is the number one headphone in online sales today. View Work

HP

A pageless design and new user experience transformed hp.com with surfaced content and navigation allowing for easier integration of Web 2.0 content and site functionality in future phases. The ease of access to printing activities via the Explore and Create portal promotes printing and ink sales, HP’s bread and butter, more effectively than ever. Page views rose by 75,000 visitors a day over the previous home page. The new site receives a total of five million page views per week. Visit Website | View Work 2 3 4 5

Sears

Within the vast sears.com site, this lawn tractor enthusiast environment is dedicated to the art and science of the lawn tractor. Users can browse all available models in a 360 degree showroom, compare Sears models with competitors – which is a tractor shopping feature unique to sears.com, and research all key specs. You can almost smell the fresh cut grass. Visit Website | View Work

Fisher-Price

As a response to recent parental concerns about toy materials and safety, the new Fisher-Price brand micro site (currently in development) reaches out to include parents in the behind-the-scenes processes and methods used to design and create these iconic and innovative learning toys. The experience includes a special social environment just for moms to share their opinions and dialog with actual toy designers. Videos feature Fisher-Price employees sharing their philosophies and perspectives on toy development and play. The highly targeted acquisition email and media campaign is the most successful in Fisher-Price history. View Work 2 2

HBO Boxing

This fight night promotional campaign captured the poetry and passion of the sweet science of boxing. The spots truly resonated with serious fans, and helped score a knockout for HBO. The De La Hoya/Trinidad fight was one of the biggest pay-per-view events in HBO Boxing history. View Work

Dreamworks / HP

This is a portal to another dimension of interactive experiences and printing activities brought to you by Dreamworks and HP. From here, users can explore branded product bundles, games, sweepstakes, a product showroom and neat-o laptop skins. Scary fun and a monster sales driver. Visit Website | View Work

Kohler / Sterling

How best to showcase stainless steel sinks, compressed fiberglass bathtubs and vitreous china products with a high-end pedigree but an entry-level price point? Simply and with style. Sterling is Kohler’s starter brand and this site has contributed to making it a recognized leader in kitchen and bath design with consumers and contractors alike. Visit Website | View Work 2 2

General Growth Properties

There’s a fine line between fashion icon and fashion victim. And this campaign found it. Designed for use at several similar GGP centers, it positioned the mall as a fashion assistant able to help shoppers find the right look without looking like a poseur. The campaign was supported by in-mall “stylists”, collateral fashion guides and special fashion show events. View Work 2 3 2 3

Performics

Behind all the code in internet marketing is the key to success in understanding and employing metrics –the human factor. This print campaign focuses on the people that lead Performics to exceptional insights and industry-leading effectiveness. View Work 2 3 2 3

Chicago Fly Fishing Outfitters

For fly fishing urban dwellers, a river is the great escape. And when you get there, it redefines you. These in-store posters and print ads show how getting away can change your perspective on life. Chicago Fly Fishing Outfitters understands the passion of fly fishers, and is just as committed to getting you knee-deep in trout waters with all the right stuff. View Work 2 3 2 3